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Vanity numbers in the United States
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Vanity 800 numbers are phone numbers that spell something, like 800-NEW-RIDE, 800-INJURED, 800-NEW-CARS or 800-MY LEXUS. They are easier to remember than numeric phone numbers, therefore when businesses use them as a direct response tool in their advertising (radio, television, print, outdoor, etc.) they are proven to increase response rates by 30-60%. Vanity 800 phone numbers are rare, however. 800 is the most recognizable toll-free exchange - more so than 866, 877 or 888. There are companies in the U.S. who lease these memorable 800 phone numbers to businesses and then route the calls based on the area code that the caller is dialing from.
Vanity 800 numbers are also available with call tracking. The tracking of these direct-response tools allows businesses to determine where their incoming call traffic is coming from. call tracking reports enable businesses owners and manager to build a database of leads, access demographic information on callers, examine a wide range of call data, better allocate personnel based on calling patterns, analyze ad campaign results, and export data into other programs. The reports also help to fine-tune advertising plans and media budgets by providing detailed information on specific media buys, such as radio, television, outdoor media, etc.
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